How to Write a Successful Solo Ad

How well your solo ad is written will in large part determine whether the solo ad is successful or not. Does this mean you have to be an amazing copywriter? Of course not!

That headline on your opt-in page will probably make a great subject line for your solo ad. Those bullet points where you're making the case for somebody to sign up for your list is a solid foundation for your email copy.

Here are some secrets to writing awesome solo ads:

Short, Impact Statements and Paragraphs

There's no need for elaborate paragraphs filled with fluffy language. This isn't English class. The simpler, the better. To help you write more powerful sentences, refer to the power words swipe file in the resources section.

Emphasize FREE

People love free stuff. You're offering them something for free, so emphasize that! This should be the easiest pitch in the world: "come join this free newsletter that will make your life a lot better... all for free!"

Emphasize EASY

People love free stuff... but not if they have to put in a lot of effort for it. Make sure you emphasize that there's no work involved - all they need to do is click the link below.

Now, while it's important to emphasize free and easy, it's also important to make sure you follow the next principle...

No HYPE

When somebody reads something that sounds "hypey", alarm bells go off. They will click away before reading one paragraph of your email.

Therefore, make sure you're not making grandiose claims or using crazy punctuation !!