Why Solo Ads are Better than PPC Ads ?

There are two broad types of traffic: free and paid. There are great strategies for both. However, there is a trade off with them. If you're going to grow your business, you need to invest one of two things: time or money.

If you pursue free traffic sources, you're going to need to invest a substantial amount of your time. After all, the best sources of free traffic - posting on forums, commenting on blogs, social networking, and so forth - aren't quick.

You need to block out a substantial amount of time in order to get lots of people, at least until you have enough subscribers to where you can do solo ad swaps with other lists.

Paying for traffic is a way to dramatically speed up the process. If you pay for traffic, you can spend less time to getting new subscribers and spend that time for other things, like creating awesome content.

What About PPC?

If you've got the money, paid traffic is awesome. So what are the best sources of paid traffic?

One type of paid traffic you've probably heard of is Pay Per Click advertising (PPC). These are paid advertisements where you pay the provider of these ads every time the ad is clicked.

Here’s an example of PPC ads on Google.

Every time someone clicks on one of these links, the person who paid for the ad has to spend money on that.

The nice thing about PPC is that you only pay when you get a specific result: somebody clicks on your ad and visits your website.

It'd be like Wal Mart advertising on a billboard and only paying the billboard company when somebody sees that ad and walks into a Wal Mart.

In the real world, this would be impossible to track, but online it is very possible. Many companies do offer advertising opportunities like these, including Google and Facebook.

10 years ago, all you had to do in order to get lots and lots of traffic was put up some PPC ads on Google. It was ridiculous how cheap this traffic was.

Unfortunately, those days are long gone. It IS possible to still drive traffic to your site with PPC ads, but you need DEEP pockets. In addition, you need some complex strategies to get a good rate of return on your investment.

That's why I don't recommend you wasting time with PPC ads :)

Solo Ads

Instead of PPC, I recommend that purchase solo ads. Simply put, solo ads are the easiest, most cost effective way to pay for QUALITY traffic. They allow you to use somebody else's list to build your own.

You do this by paying another list owner for the right to send out your message to other people's list. In this message, you'll encourage to buy your Product.

If you apply this, you'll Get make back the money you spent on your solo ad, in no time…!!!

The rest of your money will be reimbursed and far exceeded over time because once they're subscribed to your list, you've got them FOREVER.

Needless to say, whatever you paid for this traffic will be more than worth it!

Simply put, if you've got some money to spend on your new email marketing business, solo ads are the place to spend that money.

Of course, there are certain things you can do which will make you more or less successful with solo ads.